Since 2013, we’ve worked to spread our passion for science, art, and design.
We’re a small team with a big mission: to create living products that inspire human connectivity with the natural world.
We believe in staying curious, teaching others, taking risks, and - above all - having fun.
And, we’re committed to ensuring our customers have a positive experience with our products and company.
While on a valiant quest to construct a sustainable biolight (biological light), the mad-ly skilled scientists at BioPop began experimenting with a particular type of bioluminescent plankton, called dinoflagellates, as a possible light source.
As they nurtured these dinoflagellates to find the best way to make them glow, the scientists came to a revolutionary realization: dinoflagellates is kinda hard to say. Their solution? Calling them ‘dinos’ for short, of course.
Next, they came to two even-more-revolutionary realizations: 1) the dinos required too much external stimulation (shaking) to make a truly sustainable biolight, and 2) the subjects of this pet project were kind of like a pet… The coolest pet ever!
With a minimal amount of nurturing, the dinos would create a light show. Even cooler, the light show depended on how well they cared for them. Much like stars in Claire Danes movies, unhappy dinos don’t glow as bright.
As the dust settled from their aha moment, they realized they needed the perfect home for their dynamic, light-producing new pets. Fortunately, their answer was in the nickname they’d already given them. Thus the Dino Pet was born, and the world was never the same. Ever.