Privacy & Security

Biological & Popular Culture, Inc. Privacy & Security Policy

This  Privacy & Security Policy of Biological & Popular Culture, Inc. (a/k/a BioPop and (“BioPop”, “we”, “us” or “our”)) governs the collection and use of genetic material (DNA) collected through the our Collection Kits including the handling and processing of all DNA samples.

Your privacy is of the utmost importance to us. We will only use your DNA sample to generate a DNA gel image(s) for artistic display. All remaining DNA and DNA intermediates are destroyed one month after image delivery.

Information Collection

We receive the information that you provide when you order the Collection Kit and when you submit your DNA sample. By providing this information, and/or submitting your Collection Kit for processing, you consent to the collection, use and disclosure of that information as described in this Privacy & Security Policy. If you do not agree to this Privacy & Security Policy, do not order a Collection Kit or submit a DNA sample to us for processing.

Information Use and Disclosure

We will use the DNA sample you provide to create a gel image of amplified portions of your genome. This image could not and should not be used to diagnose or imply anything about one’s health or genetic character. We do not offer medical information or diagnosis or treatment advice.

We will not publicly disclose any Personal Information or share your DNA with others.

We will retain the gel image of your DNA analysis, together with your Personal Information, for a period of 6 months. After 6 months, we will de-identify your image and your image will become anonymized with others in our collection unless otherwise requested in writing to us.

By providing us with your Personal Information, including your physical address, you consent to us sending your DNA gel image and other messages to your physical address. By providing us with your Personal Information, including your email address, you consent to us sending notices, promotional emails and other messages to your email address. You may opt out of receiving promotional emails or notices in the mail by contacting us at 

Separate Privacy Policy

To see our policy with respect to our collection, use, and dissemination practices regarding information that you provide to BioPop through this website, please see our separate Privacy Policy, which can accessed on this website.

How to contact us:

For any requests or questions related to this Privacy & Security Policy, or if you have concerns about how information you provide to BioPop is being used, please contact us at the following address:

This Privacy & Security Policy was last updated on February 2, 2014.



Beautiful art through Biology for the Popular Culture.