While on a valiant quest to construct a sustainable biolight (biological light), the mad-ly skilled scientists at BioPop began experimenting with a particular type of bioluminescent plankton, called dinoflagellates, as a possible light source.
As they nurtured these dinoflagellates to find the best way to make them glow, the BioPop scientists came to a revolutionary realization: dinoflagellates is kinda hard to say. Their solution? Calling them ‘dinos’ for short, of course.
Next, they came to two even-more-revolutionary realizations: 1) the dinos required too much external stimulation (shaking) to make a truly sustainable biolight, and 2) the subjects of this pet project were kind of like a pet… The coolest pet ever!
With a minimal amount of nurturing, the dinos would create a light show. Even cooler, the light show depended on how well they cared for them. Much like stars in Claire Danes movies, unhappy dinos don’t glow as bright.
As the dust settled from their aha moment, they realized they needed the perfect home for their dynamic, light-producing new pets. Fortunately, their answer was in the nickname they’d already given them.